I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 10
This research paper: A 10 page paper discussing research-led strategy change from traditional to customer-targeted methods. The bottom line in making the shift from traditional to customer-targeted marketing lies in focusing on customers' true needs – rather than those assumed by the organization – and then aligning business processes and products to serve the needs of the customer, rather than serving the needs of the company. The paper reviews empirical research in three industry sectors (manufacturing, hospitality and health care) and provides an example of change made at Roche Diagnostics. Bibliography lists 11 sources.
File: CC6_KSstratTradCustMkt.rtf
Send me this paper »
« Back to Topic Listings