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Number of Pages 9
This research paper: This 9 page paper looks at an article by Kolbert (2008), “What Was I Thinking” , summarizes the article discusses the contents in terms of microeconomics. The article concerns the why a customer may increase the amount they spend with the company just to get free shipping, with a net increase the cost to themselves. The concept of behavioral economics, marginal utility, and maximization of utility are all discussed. The bibliography cites 5 sources.
File: TS14_TEmicroutil.doc
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