Research Paper On Marketing Communication

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

    For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three brands; Coca-cola, Pepsi and Sainsbury’s own brand to assess the way that they are marketing assessing the way that communications are used and their effectiveness in reaching their target market. The paper focuses on the marketing communication in the UK. The bibliography cites 6 sources.

  • How Can the Persuasiveness of Marketing Communication Be Optimised?

    The aim of marketing communication is to influence the potential target market, and impact on their buying behaviour to the benefit of the product or service being marketed. The most effective marketing campaigns are those which are most persuasive, gaining the greatest amount of trust from the target market. The writer examines what characteristics are required for marketing communication to be seen as persuasive, and the way in which persuasiveness may be influenced by other factors. Twelve sources are cited in the bibliography of this nine page paper.

  • Knorr Packet Soup in Ireland

    This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.

  • Marketing Communication Plan for Launching a Hair Gel

    This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally applied to any new product. Starting with the marketing communication objective the process, the strategies and tactics for delivering the message including the use of television, magazine and in store promotions. Te paper then considers budgeting and methods of evaluating the marketing. The bibliography cites 5 sources.

  • Target Market and Integrated Marketing Strategy for a New Archery Company

    This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and secondary target market. The second part of the paper develops a marketing strategy based on integrated marketing communication within the constraints of a very limited budget. The bibliography cites 5 sources.

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