Research Paper On Internet Marketing Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Internet Marketing Success
This 10 page report discusses successful marketing on the world wide web. In 1998, the Internet was the venue for an estimated $1.7 billion in sales with users reporting being comfortable spending an average of $295 per purchase. Key strategies for successful Internet marketing differ from the strategies typically employed for an “offline” marketing campaign. The unique marketing medium that is the Internet must be looked at and utilized in equally unique ways. Bibliography lists 10 sources.
Internet Usage by Two Companies - Gateway 2000 and DLJ Direct
A 5 page paper discussing two companies that heavily participate in Internet commerce, Gateway 2000 and DLJ Direct. Overall, the promise of great success through Internet marketing has not been realized in most areas of sales, but personal computer sales and online brokerage services have been exceptions. Both are wonderfully suited to Internet commerce: Gateway's customers obviously are computer literate; DLJ Direct's customers have come to rely on the ease and rapidity of stock trading using an Internet service. Though the Internet has not reached its full potential as a sales tool, it is heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do. Bibliography lists 6 sources.