ESSAY ON: Daewoo; The Success of Integrated Marketing Communications

Number of Pages 9

This research paper: The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.


File: TS14_TEdaewooIMC.rtf


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