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Number of Pages 7
This research paper: This 7 page paper examines a case study supplied by the student. An insurance company wants to use information technology and the internet to enhance sales, but it is resulting in alienating the customers rather than empowering them. The paper discusses the root cause of the problems and suggests a different more integrated approach using customer relationship management, explaining how this could increase customer satisfaction in a service industry. The bibliography cites 9 sources.
File: TS14_TEinscrm.rtf
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