ESSAY ON: Simultaneous Distribution in the Film Industry

Number of Pages 4

This research paper: A 4 page paper discussing the relatively new approach of releasing new films to all media simultaneously. Steven Soderbergh's (Sex, Lies, and Videotape, Traffic, Ocean's Eleven) Bubble was released simultaneously to theatres, DVD and pay-per-view in January 2006; theatres refused to show the film in protest. Movie theatre operators would do well to choose to address this shift of power within the industry rather than resist it, because simultaneous distribution is likely to gain in popularity for low-budget films. Traditional studios will need to provide greater incentives to theatres before choosing to make all of their products available through simultaneous distribution. Bibliography lists 6 sources.

File: CC6_KSmktgSimDist.rtf

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