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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are successful with their social media marketing. The paper discusses why social media marketing is popular, the advantages and disadvantages, and impact over the next decade. There are six sources listed in the bibliography of this eight page paper.
Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal designed to assess which types of messages on social media are most likely to help stimulate positive consumer responses. Nine sources are cited in the bibliography of this six page paper.
In thirteen pages direct marketing and the influence of electronic media such as the Internet and the marketing changes and adaptations that have resulted are considered within the context of the statement 'The power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills.' Fifteen sources are listed inthe bibliography.
Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.
This 3 page paper gives an explanation of social media and social epistemology. This paper includes how social media may be used in a fictional world where a virus makes personal contact impossible. Bibliography lists 1 source.