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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.
This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.
A 10 page paper that begins with data regarding the ownership of different media and how that results in homogenization of mass media. Other topics include: the purpose and goals of media; the power and influence of the media by exploiting some stories and suppressing others; censorship of the media; how the media impacts American thinking and opinions; external control of the media; and a brief discussion focusing on whether or not certain media should be censored. Examples included. Bibliography lists 10 sources.
This is a 3 page paper that provides an overview of the value of social media to inexpensive marketing. The use of an expertise-oriented blog and social network campaign to promote a hypothetical niche business is explored. Bibliography lists 0 sources.
A 3 page paper which examines the impact of print media advertising on consumerism. Bibliography lists 4 sources.