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Number of Pages 3
This research paper: A 3 page book review. Author Alex Hiam refers in the title of his book Making Horses Drink: How to Lead and Succeed in Business to the old adage, "You can lead a horse to water, but you can't make him drink." The author maintains that astute managers not only can "make horses drink" – it's their job - but must do so if their companies are to be successful over time. In the end, "making horses drink" is a function of being honest with employees; communicating with them fully and frequently; and treating them as valuable assets rather than necessary evils. The author and the paper uses Southwest Airlines as a primary example. Bibliography lists 8 sources.
File: CC6_KSmgStratHorses.rtf
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