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Number of Pages 18
This research paper: 10-Mar-2003 07:56 48k This 18 page paper relates a health promotion process. Health promotion efforts in the public health realm have focused on the use of the mass media as a means of spreading messages about safe sex, drug and alcohol use and smoking. Though these messages have become increasingly prevalent in the mass media, questions have been raised about the effectiveness of these health “campaigns.” In fact, research suggests that peer and familial influences may play a greater role in impacting personal behaviors than health promotion in the mass media. Bibliography lists 10 sources.
File: MH11_MHHeaEd4.rtf
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