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Number of Pages 7
This research paper: A 7 page paper examining the corporate culture at Southwest Airlines in terms of Schein’s three-factor model that includes artifacts, espoused values and basic underlying assumptions. The paper then discusses whether managers have the ability to direct the path of corporate culture or whether it merely evolves on its own. The paper concludes that management absolutely directs the evolution of corporate culture. Bibliography lists 5 sources.
File: CC6_KSmgmtOrgCulSwest.rtf
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