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Number of Pages 9
This research paper: This 9 page paper considers how a new product will be considered with market analysis and product development. The paper looks at a new range of menswear for the UK market, conducts a market analysis looks at the general market trends, performance of the segments. Projections and major competitors. The paper then considers how a target market may be identified and defines the target market and how the product is developed for that market and then shows where it would be placed in a BCG matrix. The bibliography cites 15 sources.
File: TS14_TEnewmen.rtf
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