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Number of Pages 15
This research paper: This 15 page paper investigates customer value management and customer value analysis and applies the concepts to the practices Marks and Spencer seem to implement and/or advocate. Examples of other businesses are also be offered for the purpose of demonstrating some of the concepts discussed. The essay concludes with recommendations for Marks and Spencer to further their competitive advantage through specific customer value management action steps. One graphic illustration is provided. Bibliography lists 9 sources.
File: D0_CVM.doc
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