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Number of Pages 6
This research paper: A 6 page paper providing a SWOT analysis of Kraft and discussion of its competitors and distinctive competency as a part of a larger work creating and marketing a "Lunchable" product for seniors. Kraft is an old company with a great deal of expertise. Though it has been slow to address demographic changes, once it did begin responding to those changes it did so with a great deal of success. Bibliography lists 8 sources.
File: CC6_KSmktgKraft.rtf
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