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Number of Pages 20
This research paper: This 20 page paper examines the concept of internal marketing, looks at what it is and the advantages and disadvantages that a company may realize and how this compares with external marketing. The paper concentrates on how internal marketing may lead to higher levels of customer satisfaction through increased commitment when an employee 'buys into' employer goals. The paper starts with a theoretical overview and then considers how the theory applies in practice. The bibliography cites 47 sources.
File: TS14_TEinternalmkt.rtf
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