ESSAY ON: Growing the WNBA's Brand

Number of Pages 5

This research paper: A 5 page paper discussing marketing the Women's National Basketball Association's acceptance and growing its brand. Many of the WNBA players differ from other women only in the fact that they play basketball for a living. The WNBA has thrived on its grass-roots characteristics and it should work to preserve them. Players generally are unable to stage dunks and other dramatic maneuvers and so concentrate on solid skills that many of the men's teams have lost. In this respect, WNBA teams can build appreciation among male fans as well. Teams and the national organization need to use both approaches in their marketing efforts. Includes a SWOT analysis. Bibliography lists 7 sources.


File: CC6_KS-WNBA.rtf


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