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Number of Pages 51
This research paper: This 51 page paper looks at the role of ethics in business and how it is perceived. The papers seeks to answers two questions; 1. To what extent do companies heed ethical guidelines? 2. To what extent do the public believe company information regarding ethical issues? The paper starts by looking at the way strategy is formed and how ethics may be seen in this process. Different approaches to examining ethics and business are then considered, including models such as shareholder wealth maximization and corporate wealth maximization, and looking at the philosophical approach using the theories of Kant and Mills. The Global Compact from the United Nations is also included. This is followed by a case study showing how a company can be ethical and profitable. The last part of the paper is primary research that examined how consumers see business and ethics as conflicting. This is ascertained with the use of a survey, the questionnaire and presentation of the results are all included. The bibliography cites 31 sources.
File: TS14_TEbusethics.rtf
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