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Number of Pages 7
This research paper: This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
File: TS14_TEbarnesn.rtf
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