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Number of Pages 12
This research paper: A 12 page paper presenting a plan to enhance the marketing efforts of a one-dentist dental practice in British Columbia, Canada. As a licensed professional, Dr. Finch still is severely restricted in the number and scope of marketing avenues available to her, but those limitations also apply to all of her competitors as well. There are several routes that Dr. Finch can take to maximize measurable results from marketing efforts – measured in terms of new patients and increase revenues – that competitors are unlikely to recognize as being available to them as well. The paper discusses the marketing mix (the 4 Ps), how the practice might track and control its marketing efforts and discusses the returns on Dr. Finch’s time on a cost-benefit basis. Bibliography lists 5 sources.
File: CC6_KSmktgDrFinchBas.rtf
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