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Number of Pages 8
This research paper: In 1998 Daimler-Benz acquired Chrysler. This 8 page paper examines the way that the acquisition took place and the failure to realize benefits. The paper starts with background and considers why the acquisition was attractive. A SWOT analysis is used to assess the strengths weaknesses, opportunities and threats; the paper then ends with the recommendation for Daimler to divest of Chrysler. The bibliography cites 7 sources.
File: TS14_TEDCfail.rtf
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