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Number of Pages 11
This research paper: This 11-page paper focuses on the concept of Electronic Customer Relationship Management, and the ability to set up such systems in the U.S., the UK and France. Topics discussed in this paper include the concept of eCRM, as well as cultural differences between the three countries that could either make it easier or more difficult for implementation of a successful eCRM system. Bibliograpy lists 8 sources.
File: D0_MTercman.rtf
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