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Number of Pages 12
This research paper: This 12 page paper considers the case of Pfizer, a drug company selling drugs to the cattle market. The company has segmented the market according to herd size, but this marketing strategy is now dated. The paper looks at the reasons why this strategy may be out of date and how the compnay can determine new segments and then use them to help develop a new marketing strategy. The bibliography cites 8 sources.
File: TS14_TEcattlm.rtf
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