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Number of Pages 15
This research paper: 15 pages in length. An extensive marketing case study of the R.H. Macy's company. Included in the discussion are : Macy's history, changing strategies, several SWOT analyses, industry assessment, implementation of current marketing plan, etc; The writer is extremely subjective and also provides conclusive recommendations for Macy's future based upon the evidence presented. Bibliography lists 6 sources. An excellent resource for business and marketing majors !
File: D0_Macycase.doc
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