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Number of Pages 3
This research paper: Using the Sport England consumer segments, this 3 page paper selects a segment and designs a campaign to increase the take up of a sport. The paper presents a campaign to encourage stretched single mums to take up or increase swimming. The approach is designed to appeal to this target market with specific attention to the motivations, barriers and general characteristics of this segment. The bibliography cites 3 sources.
File: TS14_TEswimmum.doc
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