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Number of Pages 7
This research paper: This 7 page paper answers three questions concerning business and marketing. The first looks at the value and use of operations strategy models. The second question looks at whether firms that have a marketing orientation are likely to be the most successful business. The last part of the paper looks at the use of segmentation, targeting and positioning. The bibliography cites 6 sources.
File: TS14_TEmktqu1.rtf
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