ESSAY ON: Advertising to the Global Community

Number of Pages 11

This research paper: A company desiring to advertise to the worldwide market must take into account the cultural differences that might turn a successful campaign in this country into a public relations disaster after people are offended in another. This paper examines the variables in the global marketplace, including colors, media, income and language. This paper has eleven pages and ten sources are listed in the bibliography.


File: CC6_KSintlAdv.rtf


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