ESSAY ON: A Proposal to Examine How The Effectiveness of Advertising May be Improved

Number of Pages 8

This research paper: Advertising is undertaken to attract consumers and support sales. The research proposed has the aim of assesses the way that advertisements may have a direct impact on consumers and what factors may influence the consumers perception of an advertisement. The document is a fulfill research proposal including justification, research questions, literature review and methodology. Twelve sources are cited in this twelve page paper.


File: TS65_TEadconsumer.doc


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