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Number of Pages 7
This research paper: A 7 page paper. The 4Ps have been used as the standard of the marketing mix for decades. This paper discusses the theorists of the concepts of the marketing mix and the 4Ps and how each perceived the concepts. The 4Ps are identified and explained. The theoretical basis for this standard is also discussed. Bibliography lists 6 sources.
File: MM12_PGmkt4p.rtf
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