Research Paper On Social Networking Advertising
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Social Networking and the Learning Organization
A 6 page paper discussing the potential benefit of using the equivalent of the social network within an organization. Dell has IdeaStorm; Starbucks operates My Starbucks Idea; and the Federal Reserve Bank of Cleveland uses one to share information internally. A specific-use network modeled after a purely social network can be of direct benefit to the organization supporting and providing it. Idea exchange can result in knowledge greater than the sum of its information parts, and the social network setting provides a venue for that exchange. Bibliography lists 7 sources.
Social Psychology and Advertising
8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.
Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach
This 9 page paper looks at the way in which an integrated marketing communication campaign may be created for a local supermarket. The paper starts by examining the concept of integrated marketing; discussing how it is achieved and providing an example of an integrated marketing campaign and utilizes that information in order to provide a framework for a new campaign to support a local supermarket chain. The integrated marketing campaign utilizes local advertising, radio, an Internet website and a social networking site. The bibliography cites 10 sources.