Research Paper On Social Networking Advertising

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  • Social Psychology and Advertising

    8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.

  • Linda Gordon's Single Mothers and the History of Welfare - Pitied But Not Entitled

    A 15 page review of Linda Gordon's book in which the writer analyzes how reformers view poor single mothers and welfare. Three of its chapters are about the views of the white women's social welfare network, the black women's social welfare network (excluded from the white women's groups mostly by raw segregation), and the white male social insurance reformer network. Gordon argues that contemporary welfare programs for single mothers were shaped by the ideas and the decisions that went into state aid programs created between 1910 and 1920, programs that were variously called mothers' pensions, widows' pensions and mothers' aid. Various sociopolitical points and arguments presented by Gordon are analytically presented. No other sources cited.

  • An Overview of the History and Future Trends of Advertising

    A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.

  • Network Management Tools' Test Results

    An 11 page paper discussing the results of a test of six network management tools for large networks. Of the six products, the Peregrine InfraTools Network Discovery was rated the best overall in both function and price. Bibliography lists 8 sources.

  • Monster Networking Case Study

    A 15 page paper. Monster.com is the best known job search e-business in the world. In 2003, the company launched Monster Networking, a work-related social networking site. This essay begins with an overview of the history of Monster.com, its sale to TMP, its growth and competitors and the issues surrounding the Monster Networking site and its disappointing results. The problem is identified and discussed, alternative solutions are analyzed and discussed and a recommendation is made. This is based on a Harvard case study. Bibliography lists 4 sources.

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