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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.
This 3 page paper uses Hine's work as a springboard for discussion. The paper concludes that package design ought to be given a lot of thought before a new product release. Bibliography lists 3 sources.
A 4 page paper answering 5 questions of how a management accounting software package can assist convenience store owners to achieve greater profitability and operating efficiency by identifying those products that are most profitable. Every square inch of a convenience store is valuable to its management, and changes in the industry dictate that these stores operate with maximum efficiency. Store owners are learning that the highest profit margin items are not necessarily the most profitable ones to carry. Bibliography lists 3 sources.
This 4 page paper looks at a case study supplied by the student. Tera Tech has a product that has falling sales and needs to update the CRM package it sells. The paper identifies three companies that have faced similar situations, looks at what they did and how successful it was and then uses these examples to determine alternate strategies for Tera Tech.
A 5 page paper assessing MP3 player sales in Hong Kong, specifically why Apple's iPod line does not sell as well there as it does in California. The paper uses Porter's rivalry component of the Five Forces to conclude that Apple should consider reducing the price of its base product; creating a package specifically for the Hong Kong market that includes the radio remote; and provide a means of recording music outside of the ability of Apple to profit from the sale. Bibliography lists 7 sources.