Case Study of Evans Shampoo
This 6 page paper examines a case study supplied by the student. Evans, a shampoo manufacturer is due to launch a children’s shampoo with fewer chemicals, but it currently can damage hair that is treated wit a particular type of hair dye, usually used by elderly women. A competing firm, Cacti, know about this flaw and are threatening to release this information to the market. They are also preparing a shampoo for the same market. It will take another two weeks of research and development to perfect the product. The paper answers a range of questions including a stakeholder analysis, the way the decisions may be made, the balance of power, ethical approaches and a potential decision on strategy for Evans.