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Number of Pages 5
This research paper: A 5 page paper determining marketing segmentation for the Xerox DC420, a multifunction machine with capability for digital printing, faxing, copying and scanning. The product is intended for the mid-sized business and can be upgraded as customer needs change. The paper provides product description; demographic and psychographic profiles; and a perceptual map. Bibliography lists 3 sources.
File: CC6_KSmktgSegmX.rtf
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