ESSAY ON: Wal-Mart : Strategy For Pricing Toys

Number of Pages 5

This research paper: This 5 page paper responds to three questions, using student-supplied sources. The first discusses the company's pricing strategy on toys in 2003. They offered deep discounts that caused significant harm to other toy stores. The second discusses value-based pricing and fixed price pricing strategies and the need to communicate value. The last question discusses loss leaders and why Wal-Mart used this pricing strategy in 2003. Bibliography lists 4 sources.


File: MM12_PGslmr5.rtf


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