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Number of Pages 14
This research paper: Thornton's is a premium chocolate supplier in the UK, selling though their own shops other outlets and on the internet. This 14 page paper is written in two parts. The first part identifies the strategies used by Thorntons and then looks at how they can be seen in action in the company. The second part of the paper looks at the way strategy may be developed and ho it appears to evolve at Thornton's and the way that organizational learning may be seen within the company. The bibliography cites 14 sources.
File: TS14_TEthornstrat.rtf
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