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Number of Pages 8
This research paper: This 8 page paper looks at some potential strategies for British Airways; installing wi-fi on all flights, reducing cabin crew to speed up turnaround time, reducing short haul flights to focus on the more profitable and less competitive long haul business, to undertake a merger or strategic alliance with a Middle East airline and to promote the air miles scheme with special promotions. The first part f the paper considers these strategies in the context of Ansoff's matrix, the second part of the paper looks at potential strategies to promote two of these strategies and the last part of the paper considers the internal and external threats associated with these strategies. The bibliography cites 5 sources.
File: TS14_TEBAstrtansoff.rtf
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