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This research paper: If Olympic sponsorship was done in the same spirit as it used to be, corporations would advertise their charitable work as well as their companies for the advantages of marketing exposure for both. This paper proposes just such a possibility using Campbell's Soup/ NFL and their hunger drive, Corixa Corp. as a fight diabetes sponsor, and the Bill and Melinda Gates Foundation on Africa aid. Bibliography lists 10 sources. jv04olym.rtf
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