I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 20
This research paper: This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and budget and projections are provided. The paper ends with a short reflective section. The bibliography cites 12 sources.
File: TS14_TEsingplan.rtf
Send me this paper »
« Back to Topic Listings