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Number of Pages 7
This research paper: This 7 page paper looks at the Viacom investment to set up MTV Arabia. The influences on the setting up of this new channel are examined, including cultural influences and the use of a localization strategy; this is followed by a SWOT analysis looking at the strengths, weaknesses, opportunities and threats. The bibliography cites 4 sources.
File: TS14_TEmtvarabia.rtf
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