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Number of Pages 8
This research paper: This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing poorly compared to competitors such as McDonalds and Burger King. The paper starts by considering the potential reasons for the lackluster performance, the brands existing competences and forms of differentiation and then looks at how the brand could be marketed more productivity in the current marketing place. This includes defining a target market and presenting a new marketing campaign. The bibliography cites 4 sources.
File: TS14_TEwendy.rtf
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