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Number of Pages 4
This research paper: This 4 page paper discusses a proposal to set up a new airline in New Zealand. In this scenario, the owners have decided to follow the example of Herb Kelleher who founded Southwest. This essay explains the components of Southwest's beginning in their own plan. The essay also includes a SWOT of the new airline and their beginning plans. This is an essay about strategy and no one about rules and regulations. Bibliography lists 6 sources.
File: MM12_PGnwzl.rtf
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