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Number of Pages 12
This research paper: This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
File: TS14_TEasdanp.rtf
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