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Number of Pages 3
This research paper: A 3 page paper that responds to four questions: the traditional target market and the changing market, including older riders, targeting women in marketing and whether that would suffer a backlash from men, and where to advertise to women. The final issue deals with the possibility of the demographics of Harley owners being similar to ballet patrons. Bibliography lists 2 sources.
File: ME12_PG695380.doc
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