ESSAY ON: Daimler Chrysler: Gaining New Ground

Number of Pages 5

This research paper: 5 pages in length. The much-heralded 1998 merger of Daimler-Benz and Chrysler has turned into a head-on collision between German and American business cultures. The focus of this paper is on the merger, the SWOT analysis and what problems lay ahead for this company. Bibliography lists 4 sources.


File: D0_JGAdmchr.rtf


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