ESSAY ON: Marketing Mac Computers

Number of Pages 14

This research paper: This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such as promotions and joint campaigns are reported. Suggestions are offered at the end. Bibliography lists 18 sources.


File: MM12_PGmacmk5.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 2000-2024 The Paper Store Enterprises, Inc. & Fast Papers On-line.
All rights reserved. Search for your essay here.

U.S. based premium essay, research and
term papers service since 2000.