ESSAY ON: Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

Number of Pages 16

This research paper: This 16 page paper is a proposal for a project to examine the interaction between marketing and sales and determine ways of using marketing to increase sales. The proposal focuses on a product that is under performing, but meets customer needs and has potential sources of competitive advantage; fair trade chocolate, to use as a research subject for the practical application of theory and research. The bibliography cites 15 sources.


File: TS14_TEchocfairmark.rtf


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