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Number of Pages 5
This research paper: 5 pages in length. People often need a reason to abide by a less popular theory, given the fact that human beings place a great deal of stock into the concept of consistency; when attitudes or beliefs do not conform to the accepted standard, one might begin to feel out of place. Such is the case with cognitive dissonance theory, a psychological approach that contends "there is a tendency for individuals to seek consistency among their cognitions" (Cognitive Dissonance #2). Applying this particular theory to the encouragement of environmental ethics within big business, one can readily surmise that the only way in which to offset the common practice of spewing pollutants is to: reduce the importance of the dissonant beliefs; add more consonant beliefs that outweigh the dissonant beliefs; or change the dissonant beliefs so that they are no longer inconsistent. Bibliography lists 10 sources.
File: LM1_TLCCogDs.rtf
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