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Number of Pages 12
This research paper: This 12 page paper is a marketing plan for Conrad Restaurants in London. The paper looks at the company, considers their target market, and how they may be approached to gain initial custom and the potential use of relationship marketing to maximise the value of the customers. The paper then considers the important stakeholders in the marketing plan and a brief customer lifetime value analysis. The bibliography cites 7 sources.
File: TS14_TEconrar.rtf
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