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Number of Pages 19
This research paper: This 19 page paper presents a new marketing plan for Coca-Cola, based in the existing market position and conditions aiming to increase market share. The paper analyses the market conditions and then looks at the firm, the way that they compete and the marketing that has already taken place so that the new proposal will fit in with the existing image and message. The bibliography cites 9 sources.
File: TS14_TEnewcokem.rtf
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