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Number of Pages 4
This research paper: A 4 page paper assessing a case study of Virgin Group in 1998. The recommendation is that (1) Virgin organize its businesses according to a central core such as transportation, entertainment, hospitality and other categories into which present businesses fit; (2) identify five the company believes it can maintain a position of no less than third place in the industry; and (3) sell all remaining businesses. Bibliography lists 4 sources.
File: CC6_KSmgmtVirgin.rtf
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