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Number of Pages 3
This research paper: A 3 page paper discussing the business dynamics of CNET Networks' technology and business brand, ZDNet. ZDNet news provides widely varied news of interest to technical managers, creating a meeting place of individuals with common interests, similar jobs and often decision-making power in their organizations. This audience is of great interest to marketers of technology products, and those marketers know they can find an interested audience at ZDNet.com. High quality content attracts high quality potential customers, which in turn enables higher advertising rates and revenues than more general-interest sites or publications. Bibliography lists 5 sources.
File: CC6_KScommZDnet.rtf
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